Cheongyang is called the Alps of Chungnam, due to its beautiful basins and valleys. Richness in humus, sand land (well draining), and it's large diurnal range offer the best conditions for cultivating vegetables and herbs. Also, Cheongyang peppers grow in the beautiful sunshine and clean air resulting in the pepper having plenty of mineral and lots of capsaicin(the factor of pepper's hot taste), and a bright color.

People say that Cheongyang peppers help preserve 'Kimchi' longer, and help 'Kimchi' taste better. Because of this reputation, some farmers in other regions would sometimes imitate the name of "Cheongyang peppers" as if their products.